Robyn Kitson

Robyn Kitson, President of Kitson Marketing, Inc. and InTimeTools

Robyn Kitson founded Kitson Marketing in September of 1987. She had always dreamed of owning a marketing firm and her career path had purposely placed her in positions to gain the experience she would need to do it well.

During her maternity leave with her second son in April of 1987, plans took shape and the agency became reality that September. By 1990, she convinced husband Stan that this is where he needed to be, too.

Robyn grew up in a newspaper family with both parents partners in publishing the weekly Cottonwood County Citizen in Windom, Minnesota. In college, she spent her four years there with a job on the side at the Minnesota Daily. When she married Stan in 1979, they moved to Madison, Wisconsin, where she worked at Madison Newspapers and Isthmus Publishing before becoming promotion director for the Madison Civic Center. By 1987, she was ready to hang out her own shingle, and Kitson Marketing began. Kitson Marketing started as a marketing firm specializing in marketing communications for manufacturers, distributors and dealers, and specializing particularly in catalog production, tradeshow marketing and communications.

By 1999, Robyn and Stan decided to add a web application division to their company and that was the beginning of InTimeTools®. The focus of this division was to help clients use web technology to do business processes online.

Today, Kitson Marketing InTimeTools has combined the two divisions and consults with clients most specifically in the areas of sales and marketing strategies, processes and systems to build client relationships and grow revenue.

Stan Kitson

Stan Kitson, Vice President and CTO of Kitson Marketing, Inc. and InTimeTools Stan Kitson joined Robyn in the business in 1990. Upon graduating from the University of Minnesota in Minneapolis with a Communications degree, Stan moved to Madison, Wiscoinsin in 1978, taking a job in radio sales at WMAD. He moved to Q106 in 1982 as they launched a contemporary country music format (quite a "hot" move at that time) and soon became General Sales Manager there. One of the areas he particularly enjoyed was hiring and training great sales people...and he did a lot of that. In fact, many of the people he first interviewed and introduced to radio sales back at Q106 in the 1980s are seasoned salespeople in the Madison market today.

In 1986, Stan became General Manager of Q106. In 1989, when the station was sold, the new owner came in as General Manager and kept Stan on as Sales Manager. But by this time, Stan was already yearning to do more overall sales and marketing and expand beyond just radio. And so in 1990, he joined Kitson Marketing.

In the late 1990s, with the Internet quickly gaining popularity, both Stan and Robyn realized the amazing capabilities of technology to streamline information in ways that would build productivity and increase sales. In 1999, they developed InTimeTools, the division of their company that would focus on using private extranet systems to do business, especially in the areas of customer relationship management (CRM).

Back in the early days, the average person in sales did not understand or realize these capabilities. And today they do. Now, as much of the world is investing in CRM systems, Stan brings deep expertise of years in working with the systems that make it possible.

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