Customer Relationship Management (CRM)
Client Relationship Management (CRM)

At Kitson Marketing InTimetools, we view CRM (Customer Relationship Management) as a business strategy that sets the stage so a customer wants to have a relationship with your company.

This takes understanding why, when, and how the customer makes decisions, fashioning marketing systems that communicate the right message to them at the right time, and making sure a proven sales process and tools are in place that help the sales team sell more.

Properly implemented, CRM should result in customers that value the relationship they have with the company beyond a price point. It also enables you to identify the most profitable customers create more effective campaigns that target them.

Our approach is to work with the people and systems the client already has in place, not to replace what they currently have. We customize our CRM system to match the way they do business: their sales process, sales requirements, and reports. We enable them to segment their prospects and customers for marketing campaigns and deliver timely messages that zero in on what the customer wants. And we provide the metrics to measure success.

CRM all starts with understanding the customer better than your competitors and knowing what to do with the information you gather. The program or application is really secondary.