I had a mission and here's how it worked. The sales person would introduce me and then leave, giving his client and me the privacy to really talk. My goal was to truly understand what was working for them and what wasn't. READ MORE...
A presentation was needed, so salesperson after salesperson would create the PowerPoint or the written proposal from scratch, most likely consuming much time in the process to come up with something not at all stellar. And not at all consistent with company the company's branded look and feel. Well, here's what happened to one of our clients. READ MORE...
"The marketing department invites the sales department in once a year to hear what we think," says a sales client. "And then they do their thing and we do ours. We really don't know what they will be advertising until we hear it on the street." READ ON...
It doesn't have to be that way if you track the source of the leads that come into your company. With CRM technology, you can do just that. Know what is effective and what is not. READ MORE...
Okay. So our marketing really paid off. We had numerous meetings and gathered the complete contact information of prospects in our key target market. But...yikes! READ MORE...