Side-by-Side with Your Competitors and Now You Don't Look So Great
With CRM, you have a nice neat repository for all the marketing materials you need to access to give the best presentation. Before that, branding was a crap shoot. Really.
A presentation was needed, so salesperson after salesperson would create the PowerPoint or the written proposal from scratch, most likely consuming much time in the process to come up with something not at all stellar. And not at all consistent with company the company's branded look and feel.
Well, here's what happened to one of our clients. He had just given a big presentation to one of those very worthwhile prospects. It went okay. He didn't mess up, but didn't really stand out either. As he was in the hall, he caught a glimpse of the group (his competitor) presenting after him and, they were a WOW! The contrast was embarrassing.
Marketing materials should be stellar. It's not asking too much and it might be what builds strength into your presentation and wins you the business. Share topnotch marketing materials, get a coach to help with presentation skills, and make sure all the resources you need to do your best are online, in your CRM repository...for all on your sales team to use. Don't "recreate the wheel" when you don't have to!